Year 2021 (since)
Company Spindrift Beverage Co.
Industry Beverage
Featured products Several
Advertising category Instagram sponsorship
Media links
Spindrift is an American soda and seltzer company. Spindrift’s marketing emphasizes that there is 5-8% real fruit juice in every can of its sparkling water, as opposed to the “natural flavors” used by competitors. This page enlists the several ways in which Kat has partnered with the company through her social media and other actions — updates might be pending.
On July 12, Kat posted to her Instagram a selfie holding a can of Spindrift’s sparkling water, grapefruit variety. In her caption, she revealed an appreciation for the brand prior to being approached for a sponsorship on the platform. The company re-posted the picture to their own account’s stories feature on July 27, thus officially welcoming Kat to their family. The picture was captioned thus: “IS THAT A GENUINE SMILE COMING OUT OF MY FACE?! IT IS THE SMILE OF SOMEONE WHO FINALLY HOODWINKED HER FAVORITE BEVERAGE INTO SPONSORING HER…IT’S SPINDRIFT SPARKLING WATER, BABY. Never in my life have I approached a brand ASKING to partner with them out of sheer adoration. As a passionate (yet not remotely professional) gardener, I’ve become obsessed with only allowing REAL FRUIT (not “natural flavor” – actual fruit) into my consumables. Once I realized that everything I was drinking was “flavored”, I went on the hunt. I discovered @drinkspindrift which is the FIRST sparkling water made with 100% ONLY REAL SQUEEZED FRUIT and I became an absolute psycho, slowly converting my friends and family to the Drifter lifestyle. I may be part Spindrift at this point, as it is actually the only water I drink. Anyway. More to come.”
On August 11, Kat posted to her Instagram a video of herself in a Spindrift sweatshirt, accompanied by a selfie where the brand’s Half & Half variety, tea and lemon flavoured, is prominently featured in the foreground. The caption read “Everyone knows that I am a VERY in-demand fashion model and on my days off I simply LIVE in my Drifter sweatshirt. The people need to know @drinkspindrift”. Next day, it was the beverage company that shared a new photo of Kat wearing the much to promote their givewaway.
In 2022, Kat’s partnership with Spindrift birthed a variety pack. Named The Kat Pack, it contained three 8-packs of Kat’s favourite flavours, these being blood orange tangerine, raspberry lime and half tea & half lemon, in an exclusive novelty box in the colour yellow. On the outside, a quick signature can be seen next to Kat’s name. On the inside, the box top is covered in a pattern of doodle-style illustrations, featuring the words “kat pack” in a variety of styles and a drawing of Kat’s face. For a while, the pack offered a photograph of Kat sitting on a throne of Spindrift boxes at her home as a freebie.
